A logo is one of the most important visual elements of your brand identity. It’s a symbol that will represent your business and its values to customers and potential clients. That’s why it’s so important to take the time to create a logo that is well-designed and effective.

A great logo is not just a fancy picture or word that is literally just put together. With some of the best and most recognisable logos in the world there are subtle design or colour elements that can make it stand out subconsciously for people.

It is not about having and extravagant logo either. Sometimes simple yet well designed can have a massive impact.

Examples

We have all seen the FedEx Logo. How many times have you been stuck behind a FedEx lorry, staring at the logo with its seemingly boring text and font.

However if you look closely you will see an arrow has been incorporated into the white space between the E and the X in the second half.

That subconscious symbol of getting things moving fast and forward. Once you have noticed it and seen it you can’t unsee it. It plants the brand into your head.

Amazon is another brand that is well known around the world. Again not such an elaborate logo but has hidden messages.

If you look closely there is an arrow from the A to the Z of the word Amazon. This portrays their selling everything from A to Z.

The theme here is not to be elaborate or draw a picture of what you do or sell, but to have a unique branding image that tells a story of what you do and leaves a lasting impression.

Guide To Creating a Logo

If you’re not sure where to start, here’s a step-by-step guide to help you create a logo that you’ll love:

Define your brand identity. What are you trying to achieve with your business? What are your values? What do you want people to think of when they see your logo? Once you have a good understanding of your brand identity, you can start to develop a logo that reflects it.
Brainstorm ideas. Come up with as many ideas as you can for your logo. Don’t be afraid to be creative! The more ideas you have, the better.
Sketch ideas. Once you have a few ideas, start sketching them out. This will help you to visualize your ideas and to see how they look on paper.
Test your ideas. Once you have a few sketches, show them to friends, family, or colleagues and ask for their feedback. This will help you to narrow down your options and to choose the best logo for your business.
Refine your chosen sketch. Once you have chosen a logo, take some time to refine it. Make sure that the colors, fonts, and shapes are working well together. You may also want to add some additional details to make your logo more unique.
Create your logo. Once you are happy with your logo, you can create it in a digital format. There are many different software programs that you can use to create logos.
Use your logo. Once you have created your logo, start using it on your website, business cards, and other marketing materials. The more people who see your logo, the more recognizable it will become.

Creating a logo can be a fun and rewarding experience. By following these steps, you can create a logo that is both visually appealing and effective in representing your business.

Additional tips:

Keep your logo simple. The best logos are easy to remember and recognize.
Make your logo scalable. It should look good on both small and large surfaces.
Choose colors that represent your brand.
Use a font that is easy to read and understand.
Get feedback from others. Show your logo to friends, family, or colleagues and ask for their feedback.
Don’t be afraid to experiment. The more you experiment, the better your logo will become.